I love helping develop and program highly functional tools. At RT Design Group, we have developed and programmed very high functioning websites, with unique tools like online database integration, scheduling components, media management infrastructure, etc. If you look at basic websites (which I also enjoy doing), there really are not too many new, innovative things that go into programming these sites. There are typically 5-7 pages, and some with drop down, sub-page components. Typically, though, basic sites do not have a high level of functionality.
For some businesses, that is absolutely the right decision. Investing in additional tools would not be wise. What they need is an informational site — online marketing property that announces who they are and what they value. For others, though, a high level of functionality is a wise and appropriate investment. When these websites present themselves, I get so excited, because from a development standpoint, it means that I work with the design team in order to deliver results to the clients.
When looking into developing a higher level of functionality on your website, here are some questions to ask yourself, as well as your website design and development team:
Figuring out who you are and where you are going as a business can help you answer these questions. Investing in progressive, web-based tools will help you get there.