This a question that most small business owners don’t really put much thought into. Most would think that getting a marketing plan, organizing your content, then putting it live would be enough but there is much more to consider and a static site could end up leaving you at a marketing disadvantage with todays web trends. The internet is an evolving information outlet that continuously builds speed as more and more people make if apart of their everyday lifestyle. A website that does not evolve with it is doomed from the start
In this blog, we will discuss some areas to consider for where you should plan on keeping things up to date to keep your potential customers interested in what you are doing on your site.
Content is king! Keep it fresh…
This is the most important topic in this blog and is the main reason I’m writing a blog on this general topic. Up to date content on your site is a vital part of it’s success.. Do not underestimate your viewers perception in seeing the fact that no care has been put into your site in over a year. This can definitely effect viewer impressions in a bad way.
I see this stuff happen time and time again with clients. A website will launch and they believe that they are done. This may have worked back in the 90’s and early 2000’s, but today the web is all about evolving content and an interactive networks of people. The web is a much more robust place these days with so many options to network with people and business to get your information out there. If you want an effective website, you need to prepare yourself and your website to adapt and evolve.
Keeping on top of your sites content may be a hassle for many, sometimes it can be a pain for even myself. But if there is an actual objective with your site that deals with outside viewers, and being that you have something online then most likely it does, then you must find time or other resources to manage and create new and effective content for your website.
Today’s quality sites come built with Content Management Systems (CMS). Something that we offer in all of our sites. This will allow site owners to easily modify and add new content to their websites. There are no excuses anymore! Time to start thinking about continuously adding new content. 🙂
Keep your site design current and relevant with today’s design trends.
Visual communication is equally important with your website. Your content should be a nice balance of visual design and information. When you finalize your website, you will pretty much have this layout for a good amount of time. But there are many things that you can do to keep things current and fresh. Below we have listed a couple:
Conclusion: A website should never really be “complete.”
Your website has the potential to represent yourself or your business to a lot of people. The world wide web continues to embed itself into the fabric of our culture and enforces itself as a dependable resource for today’s information. You must learn to adapt with it. Your website should be seen as an ever evolving branding tool that is really never “complete.” Embrace what the internet provides and use it to your advantage to improve your site performance and overall brand image.