You have your website set up. In your opinion, it says everything you need it to say and does everything you need it to do. You feel it is easy to navigate, pleasing to the eye, and clearly conveys your message. Now it is time to move on and let the website work for you. Do your magic website! Right? Not quite. With all the overwhelming information contained on other websites, it becomes necessary to take your website a step further in order to be seen in the first place. Search engines, such as Google, place high importance, and therefore ranking, on new website content. It likes to see a dynamic page that is constantly evolving. One of the best ways of doing this, is by adding a blog to your website. The word blog is actually short for the term web log. A blog is a regularly updated website that consists of reverse chronological entries, much like a journal. These entries, or posts, can contain a wide variety of information or thoughts that, unlike a journal, do not have to be personal in nature. Although the number one reason to have a blog included in your website is for search engine optimization, there are additional benefits:
You believe in your company or organization. You are confident in your message and excited about what you have to offer. You have taken the steps necessary to create a website that can portray that message. Do not limit the potential of your organization by not following through with the next step. Make original ideas center stage by using a blog to increase your visibility and online traffic.