Today if you have a dynamic business moving in the direction you want, you need every connection imaginable to make sure people see you and want to join your growing community. Over the years you have regenerated your company and improved it with the most up-to-date processes and analyses. Your product is the best on the market, your customer service is spot-on, and you need to prove this to those who are looking for you.
You have budgeted advertising dollars to do just that. You know your services and products are the best for your clients. Now you have to let them know that you are in a position to make their lives easier and more convenient with as little stress as possible.
Your business website shows the virtual world what your company is all about. You are the commander-in-chief of what is delivered to those who make the decisions. You have seen the websites that impact you—probably the same ones that increase their annual bottom line by selling their products without verbalizing a single word. They work for you while you are enjoying the weekend in the mountains or putting in 18 holes on a lush Denver course.
The ideal business website has many functions including projecting a positive and attractive image that reflects your company’s personality. You want to provide your information to the client on a platform that highlights your products and services in such a way that they find irresistible. They need to get to the heart of things within 30 seconds, and yet be drawn into your story and images to keep them lingering. The professional site should be easy to navigate, and easy to find due to the search engine optimization built in with marketing strategies.
The visitor to your site should be able to search by keyword, price, or type of product. They should get several large views of the product, be able to check-out instantly, get a shipping quote, view their order status, receive email notifications, and complete transactions without a second thought. You may want to integrate social media (Twitter, Facebook, Instagram, Google, et cetera) to include your customer’s friends who may also want to purchase similar products.
Do you need to update your current web design to showcase your business savvy to the world? If everything is working exactly as you want and your online sales are through the roof, probably not. But if you want them to view your company in a new light or generate new prospects, refreshing and updating your site may mean extra income to you through new and repeat business. The content of your website means the difference between just delivering the goods and delivering them in a rejuvenated and artistic manner.
Visit our Services page to see what RT Design Group can do for you.