You do not need hours of web surfing to realize that video has totally transformed the way information is passed on in the World Wide Web. Various sites now post flashy videos which besides showcasing their products also welcome the public to engage in a marketing relationship with the business.
The power of video is not exclusive to marketers alone as non-profit organizations and others too are acknowledging that it is incredibly easy to make an impact to the visitors using visual tools than just engaging motionless texts. Recently, videos have moved from commonplace to robust with sites like YouTube skyrocketing in popularity. You can not understate the impact of YouTube on the web. This has given rise to the concept of “viral video