Why Work with Us?

Here at RT Design Group, our video production department provides state of the art equipment to showcase you, your product or your service. Our highly skilled team delivers effective content for your marketing efforts. We have studios set up in Orlando and in Naples for your convenience.

The Potential of Video Production in the Realm Of Marketing

Video production involves capturing images using a camera and placing them into a computer where further editing can be carried out on them. Editing allows for various aspects to be added or deleted from these images after which they are electronically disseminated to end users. It is because of their ability to be edited that makes them an essential tool in marketing today.

The beauty with videos is that they can be created based on any content whatsoever. One can create a special feature home video or commercial video for television viewing. Over the internet, one can create a video and link it to their website on aspects such as client assistance, testimonials, training, thank you and apology. Overall, internet videos can either be transactional or reference based depending on the author's aim.

It has been realized that internet videos provide a personalized touch to businesses. Positive reviews have been reported in instances where videos were incorporated into a website. They have the benefit of making clients aware of the product and understanding its potential benefits. Visual stimulation has been understood to be fundamental to consumer spending; a client will only purchase what they can see in action.

To make good use of video production, businesses must understand how to go about it. The first step is to design an explainer video that explains the company's product and its basic function. There are cases where a training video would be better placed to receive positive results than a promotional video. A number of factors must be considered when designing these videos because if wrongly done, they can also have catastrophic consequences.

Animated explainer videos have gained popularity of late because of their ability to input humor into a situation. They have been used to advertise aspects that are considered an advertising challenge to marketing agents. While it would not be convenient to advertise toilet products using real people, animated features can be used to negate the human presence and deliver content in a humorous way. It is also quite easy to design an animated marketing video, making it easier to update in the event of any changes.

Human explainer videos are also preferred in instances where people are more likely to relate to a human being. In the case of a learning scenario where training videos are better designed using a focus person. Video marketing is a largely unexplored aspect in most companies despite the fact that it has the ability to achieve excellent results.

If you are looking for high quality video productions at an affordable rate contact RT's Video Production