Why Summer is the Best Time to Evaluate Your Web Presence
Summer is here — it’s official, and it’s time to strategize.
Last week, the summer solstice gave us the longest day of the year, and summer officially began. I love summertime, even though I live in a very warm climate in which summer brings out the bugs, frogs, humidity, and heat. Now that summer is less of a circumstance (i.e. summer break for students) and more of a mindset, I spend some time each summer revisiting RT Design Group’s web presence. I evaluate where we are, and where I’d like us to be. I try to brainstorm and innovate ways that we can market our services in the coming year in order to reach our goals and objectives. Evaluation Questions to Ask About Your Web Presence:
- How do visitors find my site? Utilize Google Analytics to research how visitors find your site. Look at where your traffic is coming from, and draw conclusions about where you might spend time, money, resources, etc. in the next year.
- Does my site accomplish its purpose? I ask this question again and again about my sites. Are there areas in which we need to increase functionality in order to provide the best possible experience to the end user?
- On what sites do I have a presence? Are there ways I might be visible — either through profiles or advertising — on other sites?
- What does my content say? Look at ALL of your content, including content on social media and other informational sites. Make sure all information is accurate, update, and in line with your branding.
- What are ways in which I can increase my web presence in the coming year (Fall 2011-Summer 2012)? Some ideas might be: search out places to guest blog, redesign your site, search engine optimization, systematically comment on industry-related blogs or social media pages, search out advertising opportunities, expand your business to new locations, offer specials on other sites, etc.
Reasons to Evaluate Your Web Presence in the Summer:
- Summer often affords more time to stop, meet with staff, and evaluate before the fall hits. Many business’ fiscal years end on June 30, and financial reevaluation is often necessary and even required. Why not reevaluate marketing/business plans at this time as well? It makes perfect sense.
- July/August is typically somewhat slower because of the American culture’s propagation of the idea of “summer break.” While we are very busy throughout the year, I see that summer still affords us a bit more time to implement new strategies and setting up new systems. For example, summer is a great time to set up a blog for your business, if you do not already have one. Slower times offer the best chance for setting up habits that take root and stick when the busy season comes back around.
- RT Design Group is offering some great deals on custom web design packages this summer. Take a look at our deals, and call us for more information. We’d love to help you with your web presence this summer!