It is important for the success of your business to market your products and services as it creates awareness to the consumers of your business. Marketing gives the world an opportunity to know what you are offering. Having known where to find you, through business cards, it is now time to let your customers know what they can buy from you. Effective internet marketing is an essential component of giving your business a good internet presence. You may be behind your competitors if you are yet to take to online marketing as a way of promoting your business. To get you started with an effective online marketing campaign, here are some ideas that you might want to consider putting into action. i. Know the basics While it may be easy succumbing to the temptation of rushing to get advanced tools for your online marketing campaign, it is important that you understand the rules of the game first. Lack of basic knowledge can and will get you to a point where you are stuck not knowing where to turn to. ii. Have a professional website Right from the design to content, see to it that you have a professionally looking and reliable website. Ensure that you have a “Contact Us