In the world of social media, young 20-somethings certainly have somewhat of an edge. “Millenials” or “Gen Y” — terms to which our age group is commonly referred — were born between 1983 & 2000. We are the group who all grew up with unprecedented access to information via the internet (among other things, particularly the growth of the upper middle class during our parents’ working years). Armed with information and purchasing power, we have helped grow the media age into what it is today — vast networks of people competing for business online.
I recently read an article by Jessie Rosen on Thought Catalog’s twitter (a location that would have meant nothing more than mere jibberish 20-something years ago), recommending a variety of resolutions perfect for media-saturated 20-somethings who can’t seem to filter what they post on social media outlets. The article urges my age group to think before they post, think before they turn to their smart phone for information they could probably arrive at on their own, and think before complaining about changes on Facebook. One word emerged for me from the article: Think. The entire article of 20 new year’s resolutions written to young adults centered itself on that virtue, and interestingly enough, a high percentage of those new year’s resolutions revolved around online behavior.
If we are to reach an entire generation of social media-savvy young adults with the message of our businesses, encouraging them to commit to our brand, we must be aware of the world in which they live. It’s a world driven by social media and online networking. Communication is no longer regulated to in-person interactions (or even interactions over the phone). Rather, messages are almost exclusively given and received online. We would do well to take a cue from the 20-something, brand-saturated generation and devote time to thinking about how we market ourselves online. How do you behave online? And, are you spending resources managing your image on social media outlets?