Every day, millions of people use Twitter, Facebook, and LinkedIn to create, discover and share ideas with others. Now, people are turning to these Social Media Sites as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses likes yours through Social Media.
People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. You can target your exact audience with demographic and psychographic filters about real people.
With this one tool, you will open important facets of marketing that you may not have had access to before.
Social media marketing is a term that describes use of social networks, online communities, blogs or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, YouTube, and blogs.
Why should I use Social Media Marketing when I have used other forms of marketing for years, and they work!?
Social media expert Clara Shih in her book “The Facebook Era,