Mobile App Development–What’s the Lowdown?
Both small businesses and large have one thing in common. All of them could benefit from improved sales. That means all of them could benefit from mobile app development.
How can you harness the power of mobile? What benefits can be found in mobile app development? Denver businesses know that there are several big benefits to be found in getting their own mobile app. Development can take a little time and money, but the return on your investment is nearly immediate.
If you haven’t heard or explored the statistics, consider this. According to the most recent mobile studies, mobile apps convert to sales far more often than any other type of online search. Why is that true? The person searching on the laptop or computer (approximately 60% conversion rate) is normally at home when they are searching.
The tablet user, likewise is somewhere stable with an internet connection. The tablet user is converting a bit higher, at about 64 percent. The mobile phone searcher however is typically already mobile.
In short, they are on their way to make some kind of a purchase while they are searching for your goods and services. Mobile phone searches convert to sales nearly 80 percent of the time. That means mobile applications for your business are well worth the time and money it takes in mobile app development.
Increase your Customer Engagement.
The most important aspect of having your own mobile application is the amount of customer engagement that it engenders. A mobile app gives your customers the opportunity to review your products and services from anywhere in the world. It also gives you the same ability.
You can engage your customers, speaking or interacting with them in real time. You’ll know their location and their profile and be able to determine how best to serve them in short order. You can offer them coupons or other incentives to convert to customers on the spot.
The next time that you start to think about mobile app development and conclude that you don’t really need it, or have more important things to spend your money on, think again.
The bottom line is that mobile apps increase your bottom line.