Years ago the words “custom web development” petrified most business owners. Hearing those words usually meant spending vast sums of money to attain a website that may or may not have bugs in it that needed to be worked out.

Today, fortunately a lot has changed in custom web development. Denver to Detroit, companies want and need a website that offers a quality user experience that simply can’t be found in a template.

You’ll hear the naysayers (or purveyors of template design websites) tell you that custom website development is dying. Nothing could be further from the truth. The biggest mistake that we as individuals and business owners make today is in seeing a site look and believing that the form and function is applicable to what we do. Your website must offer form and function to the user. Users visit your site to find something. Whether that’s information or it is the ability to order something, the more readily available that is to them, the faster they can find what they want, the more likely that you’re going to make the sale.

In a Hubspot survey taken at the end of 2011, more than 75% of the users said that to them, the most important aspect of a website was “;The website makes it easy for me to find what I want.”

Your website needs to find that form and function that gives your users the ability to get what they want, to get it rapidly and to order or purchase easily. A template simply cannot offer that kind of convenience. Cookie cutter websites aren’t going to give every website user the quality experience that they want. They are, of necessity, built to satisfy a broad audience. There is very little that is custom about them and all businesses are not created equally.

For the right experience, each business needs to take into account their strengths and their weaknesses, their products and their services. Custom web development can play up those strengths, mitigate the weakness and showcase products or services in a way that is going to promote your company in the best possible light. Why choose custom website development instead of using templates for your website? For the same reason that you don’t choose a pair of shoes that are size 8 when you wear a size 5. They just don’t fit.