Responsive Design — What is It and Why you need it

Mobile phones are not just a part of everyday life; they basically are everyday life, nowadays. Phones are as popular as clothing, or toiletries; and even more, it’s not just about phones these days, but smartphones. And most smartphone users have not one but two phones – one for business and one for their “personal” life. What this means, if you are a business and you are looking to tap into a market, is you definitely don’t want to miss out on this market. There are plenty of bored clients in business meetings who are secretly flipping through their phones under the table. If you want your brand to stand out, then you have to be App-worthy.

You can’t have a business and expect clients to know about you without developing some sort of social media presence, and with this, you need to be ready to go viral as fast as possible to amplify your content. And apps are a huge part of this market. Because almost everyone in the market has a smartphone these days, apps have become the language of the smartphone – they are colorful, fun to use, and have the ability to hold attention spans in ways that other social media websites can’t. But this also means that the competition for developing an app is just as difficult, and a smartphone can only hold so many apps at a single time. A better option might indeed be to develop a user-friendly, mobile-friendly website that is easily accessed from a tiny screen that uses responsive design. As long as your website is easy to use on the smartphone, it will be easy to market, and you can even spread your website on all your other major social media platforms to amplify your content as soon as possible. Here’s an infographic with all the information on how to get started:

Article and info Graphic by: Ivan Serrano