When I tell my friends and acquaintances about my recent obsession with Pinterest, they inevitably ask, “What’s that?” I had a particularly difficult time explaining the web-based, break-out social media phenomenon to my mom. What is Pinterest, you ask? Pinterest is an online social media site that allows users to “pin” or tag various sites, images, videos or items online that they find interesting — thus “pin”-“terest.” Users organize their pins by boards, and they have the ability to follow other Pinterest users. Perhaps more importantly in terms of driving users off-site, pinners can “re-pin” what others have already tagged.
According to recent data, Pinterest is already driving a significant amount of traffic online — users refer links at an extremely high rate. Referral links makes up the majority of content on Pinterest, although users can comment, like, write, etc. Unique visits to Pinterest increased by over 400% between September and December of 2011, making it one of the fastest growing social media sites out there. According to studies completed by Mashable, Pinterest drives more traffic than Google+, LinkedIn, and YouTube, among other social media sites. By my unofficial estimation, Pinterest is most popular among teens, 20-somethings, and parents of the female persuasion looking to plan their fictional wedding, take on unrealistic redecorating projects, or purchase articles of clothing that they couldn’t hope to afford.
So, what does all of this data mean for you?
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