Pictures are valuable. No, I’m not talking about the way in which photographers make money. Rather, I am talking about the way in which various small businesses in and around Naples, Florida handle marketing materials. Many businesses in this area are taking digital, web-based marketing seriously in their approach to photography. When a business takes its online photos seriously, it
can improve outcomes on a consistent basis. They consistently post photos of products, experiences, services rendered, clients, etc. to Instagram. (Through Instagram, users can identify other users, comment on photos, and manipulate/edit photography.) Following these photo-based posts, businesses connect with fans through Facebook and Tweet photos to followers on Twitter. A consistent approach allows for consistent connection and can lead to increased sales, brand recognition, exposure, and brand commitment. Why? Social media users (which includes a vast majority of the population) adore photos; it provides a real point of connection without users having to read anything. In this way, photos posted by businesses are valuable. Businesses approaching photography correctly will place professional, high quality photos on their website (and not too many). A few scrolling, high quality photos on the home page will do, and then any high quality images necessary for product display are ideal. When, as a business, you think about connecting instantly with site visitors, photos and consistent high quality design are the two ways to accomplish this feat. Invest in high quality, valuable photos for your website. Additionally, and finally, photos are valuable to Google. They hold great weight as far as content is concerned. Whenever you post on your blog, include a photo. It is a simple step to increasing the value of your content and driving traffic to your site. As much as is possible, update the photos on your home page to reflect who you are and what you value as a business. But more importantly, perhaps, is the regular practice of posting photos and text to an on-site blog. I hope these tips help as you seek to create valuable content.