Step 1: Research and Discovery- Review of existing website structure
- Determine inbound link popularity
- Review Meta descriptions, keywords, h1 tags and existing content
- Review current website traffic and determine keywords that drive traffic
- Competitive research for primary keywords
- Determine frequency of which content is added and/or updated
- Review URL structures throughout website
- Determine Current keyword Rankings
Step 2: Complete Website Analysis- Review primary keywords and develop list which to be focused on for the initial campaign
- Review changes that are needed in regards to the indexing of the website by the search engines
- Determine the need for additional pages of content to the website, such as a blog or company news pages
- Develop Strategic Action Business Plan
Step 3: On-Site SEO Implementation- On-site changes of Meta descriptions, h1 tags and keywords
- Correction of website URL structure for pages
- Correct cross page references and links
- Implementation and development of additional pages of content or blog
Step 4: Off-Site SEO Implementation- Begin quality inbound link building campaign to develop authority in your niche/industry
- Development and implementation of social media platforms for branding and high value backlinks
- Local directory submissions such as Google Places, Yahoo Local, Bing Local, DexKnows (is now Localeze), Hotfrog, YP.com (yellowpages online), Superpages, Yelp and InfoUSA
Step 5: Search Campaign Reporting- Every month we will provide you with a detailed overview of all services performed and current ranking results for keywords selected for targeting
- The department manager will be available to discuss your Search Engine Optimization campaign at any time during business hours
- Should you choose to renew your SEO campaign after completion, the marketing department will be happy to develop another targeted search campaign relevant to your industry
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Naples and Fort Myers Web Design Company
