Nearly half of the people in the United States are using smartphones and just about half of all internet searches are done using mobile devices. Considering these facts, business owners are wisely asking themselves, “How can my business benefit from this trend?”. A business can either have a mobile website, mobile app, or both. A mobile website basically has all the same benefits and characteristics of a standard website, but is also compatible with a handheld device. A mobile
app is capable
of being more interactive with its user than a website. Because it is downloadable to the mobile device, it can serve as a bookmark to frequently used websites or may contain information without needing an internet connection. Here are some benefits to both a mobile website and mobile app:
The question is no longer, “Should I have an internet presence?” or “Should my business have a mobile presence?“. The expansive market for mobile internet users has been established. The new question is, “How can my business best reach these mobile users?”. Understand your goals and marketing strategy to understand which avenue, mobile website, mobile app, or both, would work best for your company.