How Do I Know If My Idea Is Good?

At RT Design Group, we encounter a wide range of business ideas. When people come to us, looking for a custom website or online marketing solutions, businesses range the gambit — some businesses are very established and know exactly what their goals are — they are simply looking for a company to partner with them to help them accomplish their goals. Others, though, are less established. They are business owners or entrepreneurs seeking for a partner to help them design a site, increase an existing site’s functionality, or market their ideas online.
Business ideas (ideas for ways to turn a sustainable profit) are either: a. Great, b. Good, but need to be tweaked, or c. Not so good. As you seek to publish a website and start a business with an online presence, how do you know which category your ideas fit into? Here are a few questions to ask yourself:
1. Have I sought out wise counsel? Approach more established businessmen and women that you trust. Ask them for their honest opinion and feedback regarding your ideas. Seek out their advice, and attempt to be open to making changes based upon what they say.
2. Am I willing to start out small? Though your ideas may have a wide-reaching range and expansive implications, start out small and simple. Start selling or providing services in your area or region of the country. Simplify your idea — you can always increase functionality. Do a few small things on your site and in your marketing plan very well — and continue doing them until you experience success.
3. Is my idea original? You may have a great idea that you came to all on your own, and it may be completely original. Or, someone may already have thought of it. If so, it may still be possible to do your idea better (e.g. plumbing, roofing, guided fishing trips), and there may be room in the market for you. Or, you may have to go back to the drawing board.
As you begin to flesh out your site, your online marketing plan, and your business ideas, continue to let your plan remain flexible. Seek out advice, and take that advice whenever possible. Contact us for more information regarding custom designed websites, or for a free consultation.