Facebook Changes: What You Need to Know
If you have a Facebook page for your business, you have probably noticed that some things are different, and you’re probably thinking — What’s the big deal? They seem to be making little, insignificant changes all the time. However, in a recent keynote address a couple of weeks ago, Mark Zuckerberg introduced some profound changes to Facebook — I am sure you have noticed at least a few of these.
The changes involve a complete direction change for Facebook. I feel they have picked a specific direction, a specific focus, that involves a philosophical mission. For users, Facebook will involve a timeline of events, and I believe Mark Zuckerberg and his team desire it to be a platform for users’ lives. You can now chart your history, including status updates, posted photos, and interesting events (determined via complicated algorithm).
In my opinion, here are the important ones for businesses:
- It is much more difficult to get impressions through apps. Basically, Facebook users’ news feeds will not include any additional apps outside of organic, original posts. There will be a real-time “ticker” — as you have probably noticed already — on the right hand side of your home page. This ticker will include what Facebook deems as “trivial” details, such as outside app activity.
- Any activity, post, etc. can be any (verb) — it isn’t just about liking anymore. You can now utilize Facebook’s “Gestures” to describe any activity — any book you’re reading, place you’re visiting, or anything a business or person has already posted. This means that businesses will need to be even more diligent at responding to feedback, both negative and positive. Searching out what people say about you and responding immediately will set you apart, because it will become increasingly time consuming and difficult.
- Facebook accesses what your Facebook friends are doing on the internet while they are logged on, meaning that you can read anything, listen to anything, and watch anything through Facebook by clicking on automatically generated links. If your friends are reading something, Facebook provides a link. Social connections are even more important, and it is even more important now to create content for people to read, look at, etc. outside of Facebook for others to follow. It is positive peer pressure; if you can get one person to read something you’ve published or watch a video you’ve produced, you will (hopefully) have more opportunities to influence others to do the same. Facebook is an exceptionally powerful tool through which people share information about what they’ve bought, read, or experienced, and getting others to market your brand through Facebook is becoming increasingly beneficial as well as challenging.
These changes certainly impact businesses, and rethinking your social media marketing plan may be in order. Needless to say, it is even more important now to bolster your presence on Facebook.