When approaching the design and publishing of your new website, it is easy to get overwhelmed and bogged down, particularly if your business is relatively new. For start-ups here in Southwest Florida, our advice to you is simple and obvious: KEEP IT SIMPLE. Many times, as we are helping small businesses get off the ground, come up with their online marketing strategy, and conceive of a brand new piece of "internet real estate," the website itself becomes a reflection of their business plan. If t [...]

At RT Design Group, we are constantly generating new ideas together with our clients regarding design features, website functionality, and embedded content. As we generate ideas, we work through the design process, eventually completing the clients' end goal: publishing their site. Our clients themselves have a variety of goals for their completed sites: business growth, awareness of issues/product, increasing web footprint, generating leads, etc. Throughout the process, though, idea generation [...]

As we continue to design and publish custom websites for our clients, we value the process. During this process, it is vital to gain an understanding about the brand and identity our clients desire to portray. In Southwest Florida, many Naples-based small businesses desire to set themselves apart, and their online footprint is a great way to accomplish that goal. What do I mean by "Online Footprint?" Any site, including their own, that publishes specific information regarding their small bus [...]