When I tell my friends and acquaintances about my recent obsession with Pinterest, they inevitably ask, "What's that?" I had a particularly difficult time explaining the web-based, break-out social media phenomenon to my mom. What is Pinterest, you ask? Pinterest is an online social media site that allows users to "pin" or tag various sites, images, videos or items online that they find interesting -- thus "pin"-"terest." Users organize their pins by boards, and they have the ability to follow o [...]

When I look through business' social media pages -- on Facebook, Twitter, LinkedIn, Tumblr, etc, I see a lot of inconsistencies. Although there are many businesses and organizations that get social media right, there are also many organizations that publish inconsistently on social media outlets. They post inconsistent messages and/or pieces of information not related to their business or industry. What are some ways that as a business, social media can help reinforce your brand and communicat [...]

In the world of social media, young 20-somethings certainly have somewhat of an edge. "Millenials" or "Gen Y" -- terms to which our age group is commonly referred -- were born between 1983 & 2000. We are the group who all grew up with unprecedented access to information via the internet (among other things, particularly the growth of the upper middle class during our parents' working years). Armed with information and purchasing power, we have helped grow the media age into what it is [...]