Not all web-based content is created equal. The adage, "Content is King," continues to ring true in the world of online marketing, however, many small businesses fail to recognize that not all content is created equal. Yes, content IS king -- creating web-based content on a regular basis is of the utmost importance. HOWEVER, as not all content is created equal, I would have to amend the adage to read, "Effective Content is King." It packs a bigger punch, certainly, but ineffective content can la [...]

Everyone has heard of Twitter at this point, but not everyone knows what it is. Many do not understand the purpose of Twitter or how it can be used to market for a business. Twitter is a form of social networking. Users are supposed to post about what they are thinking. It can be thought of like a text-based mini-blog, since a post, known as a Tweet, can not have more than 140 characters. A unique aspect to Twitter is that all posts are in real time.  Here are some ways your busin [...]

Many of my prospective clients inquire about the necessity of pursuing various social media platforms. Recently, many clients have inquired about Pinterest in particular (among other burgeoning social media sites). "Should I have a Pinterest page for my business?" is a relatively commonly asked question. My response to these types of questions typically begins with, "Well, that depends..." Regarding Pinterest in particular, it can be a great way to build links back to your site, as well as encou [...]