Why is SEO so important for your website? Well, I would like to answer that question with another question (lame Zoolander reference, I know) -- Why even have a web presence if no one can find your site? Ranking on page one of Google is perhaps one of the most important marketing pursuits for so many businesses in today's web-based, smart-phone obsessed generation. Higher rankings in relevant search terms inevitably and irrefutably lead to one important result: they drive traffic to your website [...]

Of course, you are familiar with the old adage, "cash is king." In this new age of web-driven media, though, a new marketing regime dominates and will continue to do so. This driving force runs on the premise that "content is king." Content is any text, code, audio, visual, or other components that exist on websites -- basically, content is what comprises and brings the user/visitor a unified experience online. Specifically, for purposes of online marketing, when your business launches a websit [...]

I see several common blogging mistakes when I look at business' sites. As Anna (our copywriter) and I work together to market businesses online and oversee their online presence, we want to help people overcome these obstacles and work toward optimizing their site on a regular basis. These mistakes tend to negatively impact a site's search engine rankings. The absolute most common mistake -- by far -- is when businesses do not update their blog regularly. They may write once a week for awhile, [...]