As 2011 comes to a close, I -- along with millions of other people around the country -- am enjoying the process of making new year's resolutions for 2012. My own personal resolutions range the gambit between work and non-work related areas of my life. As a small business, though, I would encourage you to create a strategic plan -- new year's resolutions, of sorts -- for your business. Many small businesses operate in a reactionary mode; they try their best to grow -- to increase their business, [...]

When approaching all aspects of the web design and development process, small businesses would do well to understand the fine points of who they are. I meet with businesses all the time, and, in the past, I have been discouraged to discover that sometimes, businesses fail in their ability to articulate who they are. When faced with this issue, I typically ask businesses to describe to me what aspects of their business set them apart from their local/regional/national competition. Understanding w [...]

When approaching all aspects of the web design and development process, small businesses would do well to understand the fine points of who they are. I meet with businesses all the time, and, in the past, I have been discouraged to discover that sometimes, businesses fail in their ability to articulate who they are. When faced with this issue, I typically ask businesses to describe to me what aspects of their business set them apart from their local/regional/national competition. Understanding w [...]