It is now apparent that more and more small and medium businesses are taking to the internet to promote their products and services. This can be attributed to the increasing ease of internet access by hundreds of millions as well as the ease with which marketing results can be monitored. Online marketing may be at its preliminary days; however, there are some pretty clear don’ts that you need to know and avoid.  By ignoring these don’ts, you will run the risk wasting your advertisement [...]

Your online venture will only become a business when people get to notice it. However, getting noticed alone is not enough. You need to distinguish your venture from others. Standing out from others in the competition requires that you come up with a distinct and unique online branding approach. You need to put on paper certain fundamentals that make for smart online branding techniques. Before planning out your online branding strategy, you need to begin by acknowledging that brand has to do w [...]