Email newsletters are most likely a portion of your communication strategy. Many clients of ours -- and small businesses -- view email newsletters as 1) a way to connect with committed customers who have already purchased products/services, 2) a way to reinforce their brand and educate prospective customers, and 3) an exercise in frustration. Email newsletters -- whether you send them out daily, weekly, monthly, or sporadically -- can be a very helpful way to remind people that you exist and wan [...]

A subscription mailing list is a very effective marketing strategy for any business, be it online of offline. You need to maintain a strong subscription mailing list in order to avoid missing out on a potentially profitable marketing platform. It doesn’t matter the size of your business, in today’s competitive market, you have to work hard to retain customer loyalty while at the same time targeting new markets. A mailing subscription is a great way of keeping your clients updated on your pro [...]

The popular phrase “the money is in your list [...]