It’s summertime, and the living is easy! Here in Southwest Florida, most of us recognize that summer is a lovely, quiet, peaceful time when the roads are clear and the restaurants offer summer dining specials. Happy hour, here we come! Even though summer is indeed more relaxing, it is certainly easy to get into a mode where you are not expecting to do much of anything. Enjoy not having to deal with seasonal customers, clients, etc., in a flurry of activity, but anticipate working hard in order to get ready for the Fall. Set yourself up for success during season by building up content on your blog and paving the way for people to find you during the busiest times of year in our area.
The Fort Myers and Naples areas markets are driven by search engines. Visitors to our area find us through the most popular search engines: Google, Yahoo, and Bing. They, of course, seek out recommendations from others through the classic, ever popular, word of mouth marketing. They confirm these recommendations through search engines. In order to bolster your chances of being found, always remember the relatively new adage, “Content is King.” Search engines crave new content on your site. Here’s the trick — it has to be well-written and free from grammatical errors. And most importantly of all is that it must be ORIGINAL. Never ever copy and paste!
During these summer months, build up content and schedule it for publication throughout the year. First, make sure you have a blog onsite that mirrors your own website. There should be a tab on your site labeled, “Blog” or “News” directing visitors to fresh content. Secondly, follow these easy tips for building up interesting content during the summer months:
Enjoy the endless journey of constant content generation! You can do it — and even enjoy it! And if you think you can’t, give me a call. We’d be glad to help you!