Online marketing begins with YOU. Who are you, and what makes you unique in the world of Southwest Florida commerce? Online marketing begins by both defining and building your brand. Before you can begin to participate in online marketing activities, such as social media management, blogging, and pay per click advertising, you have to understand who you are as a business inside and out.
Defining Who You Are
When you begin to pursue online marketing, you need to have language — short, pithy phrases — to describe yourself in a compelling way. After compiling these definitions and planning out the beginnings of a marketing campaign, you’ll be able to start building your brand online. Here are some tips for starting to create these definitions and marketing phrases.
Building Your Brand
After you’ve completed these content centered activities, you can begin marketing yourself online. Online marketing is all about knowing your target market and directing this market to your website. Build your brand across a variety of platforms, and make sure that you are utilizing the content descriptions you’ve created. Don’t insert other language that isn’t brand centered. Clarify your message, and repeat, repeat, repeat it in a variety of ways across these platforms. Build this brand through:
Building your brand online involves building a name for yourself through a variety of channels. Do so responsibly, and only AFTER you’ve decided what you want to say about yourself.