Wink News Website Re-Design Case Study

WINK-TV was the first television station to call Southwest Florida home. Over the years it has come to be highly respected for its quality programming, accurate and timely local news, and level of service to viewers, advertisers, and the community at large. Because of their commitment to high standards, the WINK-TV team has become the most recognized and watched in the region.
 

Earning this coveted position and maintaining it are two separate challenges- the latter demands ongoing attention and action once the former has been achieved. Wink News, an element of the organization which has garnered viewers’ high opinion and loyalty, has consistently been an area of devotion and pride for WINK-TV. To consistently offer the best product, the team carefully studies options for further development and diligently processes feedback from the community.  In 2009, this vigilance illuminated the need for attention to their online presence. It was outdated, and it took too much time to upload data and to change the content; they were falling behind the competition.

Justin Strauss, Director of Internet and Web Services, began examining methods to improve and enhance WinkNews.com. He soon found that the project demanded more than simply redesigning WinkNews.com.  “Given that we are a broadcast company and the site was a news platform, it was a tremendous undertaking.”  Despite his expertise, he could not do it alone.

After extensive research, Justin reached out to RT Design Group, a national web design and marketing firm headquartered in Naples, FL. They create your custom website, evaluate your position on the web, examine your goals, and then create an appropriate marketing strategy for your product or service. Justin was invigorated by the collaboration. “RT Design Group was able to help us evaluate our specific needs, prepare for the development of the site, and execute our plan.” Together they decided that WinkNews.com needed to become an extension of the live broadcast. Once the solution was understood, RT went to work.

While the graphic design team and programmers worked on the redesign, SEO (search engine optimization) specialists focused on developing new methods to heighten the public’s awareness of the site. “They (RT Design Group) focus not only on the design and functionality of the site, but also they ensure that it draws significant traffic by maximizing search engine optimization.” After analyzing the field itself, the competition, and frequent internet searches, the RT team created a product that Justin could get behind.  WinkNews.com went live.

Not only was the new website an immediate success, it has continued to be. RT Design Group offers more than a superior product which maximizes its platform and presence, it also guarantees ongoing success through its unique client relationship. “RT continues to aid us with ongoing support and updates so that we maintain our position of excellence.” Since going live, according to WebGrader.com,  RT Design Group has managed to maintain an A grade for WinkNews.com.

RT Design Group opened  in 2005 and has grown rapidly due to its remarkable success and constant implementation of new technology and techniques to stay at the forefront of the industry. Founder and CEO Ryan Tremblay remarks, “Our goal is to provide our clients with exceptional web and marketing services to keep them years ahead of the competition.”

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"As a media company, we have many demands, and RT Design is fully capable of handling our needs and fulfilling our expectations.  RT can handle anything you throw at them, anything that you need.  They have a diverse talent pool.  Justin Strauss, Director of Internet and Web Services, WinkNews.com" Justin Strauss Director of Internet & Web Services