Unique Ways to Market Your Business

Are you looking for unique ways to market your business effectively in the new year? Searching for words to use that accurately describe your business in order to drive local search engine results? I love helping businesses, particularly smaller-scale businesses trying to increase local market share, come up with unique search terms and ways to bolster their SEO. You get to see and experience the results of their efforts. Figuring out fresh terms with which to describe your products, services, and values is important as you attempt to set your business apart from the competition.

 

Who are you, and who is your competition? What are some of the things that make you unique? What is your market, and to whom do you sell products, services, experiences, etc.? Answering these questions is a start -- here are some other unique ways to market your business through search engine optimization activities:

1. Get an on-site blog for your business. This is one of the best ways to start appearing in the search terms you define organically. Once you have a blog connected with your site, publish content regularly. We recommend 350-500 words, at least 3 times per week. Remember that content is king, and one of the best way that you can set yourself apart is still blogging. Make certain that your blog mirrors your website exactly by contracting a professional web designer to set it up for you. This one-time job can make all the difference in the world -- doing so is professional and brand consistent.
2. Define some unique search terms based upon your competition. Say, for example, you provide some type of service or product to brides for their wedding day (custom veils, for example). You might want to come up with a search term based upon your own values and why brides choose you. An example might be "unique weddings Naples, FL" or "bridal couture Naples, FL" or "fashion bridal details Estero, FL."
3. Define search terms based upon towns close to you or your particular region of the country. For example, if you own a hair salon in South Fort Myers, you might want to identify some new search terms like, "hair design Bonita Beach, FL" or "salon Estero, FL" or "nail spa Southwest Florida." As your business grows, expand in the direction of targeted clientele. 

Addressing these ideas will help drive traffic to your website, which is one of the primary ways you can increase brand awareness and commitment.