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October 01, 2012

PR and Social Media Tips

As you seek to promote yourself and your business in the Southwest Florida region, it is necessary to define your goals. It is absolutely essential to understand the difference between social media management (engagement and conversation) and public relations (getting others to shout your praises). Social media focuses on engagement -- helping others respond to you, your brand, and your products. It takes work to define who ... Read more

April 23, 2011

PPC Optimization Study

PPC Advertising, or Pay Per Click Advertising, refers to the act of spending marketing dollars for sponsored links on search engine results pages (or other web avenues). When investigating search engine results for your business, it is certainly important to consider key words -- how are prospective customers searching? Are they searching for information or are their searches transactional in nature. (Transactional searches ... Read more

November 17, 2009

Naples Web Marketing

Internet marketing is all about engaging an audience long enough to sell something to them. The methods vary from media to media, but the goal is the same. To promote, sell or communicate a message to an online audience. There are several business models associated with internet marketing. The best known is E-commerce, where a website sells something directly to customers from their website. This can either be business ... Read more