Blog

Recent Articles Get RSS Feed Get RSS2 Feed Get ATOM Feed

September 18, 2011

Common Blogging Mistakes

I see several common blogging mistakes when I look at business' sites. As Anna (our copywriter) and I work together to market businesses online and oversee their online presence, we want to help people overcome these obstacles and work toward optimizing their site on a regular basis. These mistakes tend to negatively impact a site's search engine rankings. The absolute most common mistake -- by far -- is when businesses ... Read more

April 23, 2011

Twitter Hashtags

If you're like most people, you're wondering about the prominence of the number sign (also known as a "hash") directly in front of words on Twitter or Facebook. Growing in prominence, these "hashtags" are a community-driven tool for adding additional content and metadata to tweets. Twitter is a social networking site in which users generate tweets -- mini-blog posts, of sorts, that contain 120 characters or less. Hashtags ... Read more

April 23, 2011

PPC Optimization Study

PPC Advertising, or Pay Per Click Advertising, refers to the act of spending marketing dollars for sponsored links on search engine results pages (or other web avenues). When investigating search engine results for your business, it is certainly important to consider key words -- how are prospective customers searching? Are they searching for information or are their searches transactional in nature. (Transactional searches ... Read more

November 17, 2009

Naples Web Marketing

Internet marketing is all about engaging an audience long enough to sell something to them. The methods vary from media to media, but the goal is the same. To promote, sell or communicate a message to an online audience. There are several business models associated with internet marketing. The best known is E-commerce, where a website sells something directly to customers from their website. This can either be business ... Read more