With any growing or new business, a strategic marketing plan with 1-year, 3-year, and 5-year goals is essential. What are some of your own goals for your business? How will you manage growth, how will you market to the local, regional, and/or national marketplaces? What are some of the characteristics of your key demographics? The answers to these questions should most certainly be included in your plan. Today, we would like to offer some of the things we believe should be included in your plan [...]

At RT Design Group, we encounter a wide range of business ideas. When people come to us, looking for a custom website or online marketing solutions, businesses range the gambit -- some businesses are very established and know exactly what their goals are -- they are simply looking for a company to partner with them to help them accomplish their goals. Others, though, are less established. They are business owners or entrepreneurs seeking for a partner to help them design a site, i [...]

Many of my prospective clients inquire about the necessity of pursuing various social media platforms. Recently, many clients have inquired about Pinterest in particular (among other burgeoning social media sites). "Should I have a Pinterest page for my business?" is a relatively commonly asked question. My response to these types of questions typically begins with, "Well, that depends..." Regarding Pinterest in particular, it can be a great way to build links back to your site, as well as encou [...]