Orlando Video Production

November 09, 2009 Video Production by Administrator Share

This page has moved to: Orlando Video Production

RT Design Group started out as a web design and SEO company only, operating out of Naples, Florida. Today, RT Design has taken on many new departments and the most recent one is audio and video. We needed a way to offer our clients services for web walkouts and TV commercials but we were constantly giving the leads away to other companies because we didn't offer the services they needed. The solution? Bring in an established audio/video guy in SWFL, Michael King. Mike has been working in the Audio and Video world for 8 years and offers a great bit of knowledge in this industry. We now have the ability to offer our clients a wide range of audio and video services from editing and production to voiceovers and walkouts.

If you would like further information on our services or pricing feel free to call or email us at your convenience. You're also welcome to stop by our offices any time during normal hours for a personal tour.

Article - Clickable Links and Email Forms in Video

One of the most popular uses for digital video at the moment is for viral videos. YouTube and other sites are full of them, and they seem to be an effective way of gaining attention for advertising, a cause or you personally. Often these videos have clickable links or an email form embedded in them. If you have ever wanted to learn how they did it, now is your time.

Traditional marketing methods are slowly losing ground. People are becoming “ad-blind” where they are tuning out advertising and not clicking through or otherwise converting. This is causing the advertising and marketing fraternity to think again, and one of their new weapons is the viral video.

Having a clickable navigation option right next to a video call to action is bound to create more conversions to any production. Making it happen is actually easier than you might think, which is why you see so many of them.

I use a program called Veeple. You do have to pay for it, but it isn’t much, and the service is excellent. They specialize in video interactivity and have a number of useful tools for the budding video marketer.

One such tool is the interplay API, which is currently free to use. It adds a layer to any video within which you can add your interactive options. This can be a web link, email form, email address link or whatever you can think of. The beauty of the tool is that the API lets you do almost anything you want to that layer and it doesn’t affect the video.

The website cites an average 24% clickthrough rate on videos that uses the technology, but don’t offer the data to back it up. Whether it’s true or not, it is an excellent way of adding that little something extra to your productions.

To use it, you simply sign up for the free use of the API and load your video onto it. It will add a layer at any given point during the file and asks you what kind of interactivity you want. A simple HTML link is added in seconds and you will be able to check it before it is saved into the file.

The more creative amongst you will be able t take this a little further, turning videos of web pages into actual web pages, or items in the background into clickable items and so on. This adds a completely new dimension to video editing and one I get pretty excited about.