How To use Joomla for Search Engine Optimization

Alongside Wordpress, Joomla is a very popular content management system available on the internet. It is a little bit more complex than Wordpress. However, it comes with a wide array of features ideal for small and medium sized enterprises. Unlike Wordpress which is more of a blogging tool that you can customize to a website, Joomla is purely a content management system.

As a professional, it is important that you build this content management system since it is not easy to set up and optimize. The latest version of Joomla has many Search Engine Optimization features. You need to focus on the following features when making a Joomla site SEO friendly.

i. Google XML sitemap
This is a critical component that enables Google to know about the content of your site. Despite the challenges that Joomla has with developing a flexible sitemap, you can get essential modules which can meet the primary needs of a sitemap. You ultimately need to have a flexible site map that brings to date the “Last Edited” field every time you effect a change on your page

ii. Custom page titles
This is a very easy to set functionality which is enabled in the latest version of Joomla. This is a must have for Search Engine Optimization. It is important for you to ensure that all your pages have customized page titles.

iii. Customized keyword URLs
The words you decide to use in your URL are very important in page optimization. Several Joomla extensions such as sh404SEF will enable you to create customized URLs for your pages where you can incorporate keywords. Consider the Alias field and ensure that each page has a keyword unique to it. You can also use similar plug-ins for customized Meta tags.

iv. Joomla Backlinks
Joomla has useful plug-ins for preserving and managing backlinks. Using Joomla Bcklink checker Tool, you can know the sites that are linking to yours as well as the value of such links. The Backlink migration extension can help you protect backlinks to a latest version of Joomla. This extension redirects your backlink URLs ensuring that visitors do not see a 404 page when they click on these links. This extension works for all Legacy SEF ERLs.

Joomla is a strong tool with powerful SEO components. If properly developed, a Joomla site can provide exceptional cornerstone for a website rich in keywords and easy to browse through. It has many inherent search engine features which makes it a wonderful option for enhancing search engine optimization.