How To Design A User Friendly Website

One major challenge that online marketers face after setting up their website is coming up with web layout which will help them interact effectively with their clients. Webmasters attempt to address this challenge by putting up unnamed, official looking site writing styles packed with sales jargons that bring no much success in attracting visitors to buy their products. This approach often fails because it focuses primarily on the desire of the website owner to make sales rather than focusing on the needs of the visitors who are also the customers.

Before you even contemplate selling online, you need to figure out where your customers are coming from as well as the kind of information they are looking for. This will give you a lot of comfort with your website before and during your sales. It is highly likely that visitors who are not comfortable with your website will want to leave very quickly never to return again. You need to know the kind of information you are presenting to your visitors and how to present it.

Here are some factors you need to consider when choosing your web design layout.

i.                    Let your visitors, who are also your clients, know who you are by using your real names in your website. You can go an extra mile by posting your picture. This gives your website a human touch and will naturally guarantee your visitors a comfort of some kind while making you authentic.

ii.                  Be as clear as possible in explaining what your website is all about as well as what you can do to your visitors. Put yourself into the shoes of your visitors and ask this question; “what can I get from here?”

iii.                Explain to your visitors why they are at the right place. This will help you develop your unique competitive edge which should be explained in terms of how your website will be of benefit to your customers. Outline how your products present unique benefits to your customers. Remember that this is not the place to “sell” but rather “tell” your clients the benefits of your products.

iv.                Do not use a sales letter; instead use editorial style of writing. Focus on the visitors need for information and fulfill it. Using editorial web page will enable you to have specific titles, quantifiable data as well as testimonials from customers who have used your products before. Stay away from fake reviews as people will easily detect it. Try as much as you can to authentically describe your products.

v.                  Have a clear, simple and specific web layout. Do not use a lot of links and banners as this will prevent your visitors from following their desired paths through your web page. Avoid having double and triple column web pages as this will divide your visitors’ attention. Have a clear path throughout your webpage from the start to the end. Use specific titles and position vital information in strategic locations for your visitors to access as soon as they land on your webpage.

vi.                Emphasize the incentives behind your offers using graphics such as guarantee seals and photos of people who have given testimonials.

vii.              Have a 100% money back guarantee repeated on the sales forms or above and below the sales buttons.

  These tips on web design layout will help you overcome some of the most common mistakes that inexperienced marketers make when setting up their online sales pages.