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March 11, 2013
With any growing or new business, a strategic marketing plan with 1-year, 3-year, and 5-year goals is essential. What are some of your own goals for your business? How will you manage growth, how will you market to the local, regional, and/or national marketplaces? What are some of the characteristics of your key demographics? The answers to these questions should most certainly be included in your plan. Today, we would like ... Read more
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January 30, 2013
At RT Design Group, we encounter a wide range of business ideas. When people come to us, looking for a custom website or online marketing solutions, businesses range the gambit -- some businesses are very established and know exactly what their goals are -- they are simply looking for a company to partner with them to help them accomplish their goals. Others, though, are less established. They are business owners or entrepreneurs ... Read more
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November 27, 2012
When approaching the design and publishing of your new website, it is easy to get overwhelmed and bogged down, particularly if your business is relatively new. For start-ups here in Southwest Florida, our advice to you is simple and obvious: KEEP IT SIMPLE. Many times, as we are helping small businesses get off the ground, come up with their online marketing strategy, and conceive of a brand new piece of "internet real estate," ... Read more
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October 12, 2012
At RT Design Group, we are constantly generating new ideas together with our clients regarding design features, website functionality, and embedded content. As we generate ideas, we work through the design process, eventually completing the clients' end goal: publishing their site. Our clients themselves have a variety of goals for their completed sites: business growth, awareness of issues/product, increasing web footprint, ... Read more
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October 02, 2012
As we continue to design and publish custom websites for our clients, we value the process. During this process, it is vital to gain an understanding about the brand and identity our clients desire to portray. In Southwest Florida, many Naples-based small businesses desire to set themselves apart, and their online footprint is a great way to accomplish that goal. What do I mean by "Online Footprint?" Any site, including their ... Read more
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May 17, 2012
At RT Design Group, we place a high value on collaboration. Together, we work as a team to pursue creative marketing solutions for our clients -- many of our projects involve unique, high quality websites. As an organization, the level at which we perform depends upon our ability to work together, to draw from one another's skills and unique talents. To me, collaboration involves valuing one another's ideas, listening to our ... Read more
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May 03, 2012
Looking for some great ideas with which to kick off your summer? The best part of the year is quickly approaching -- how will you make this summer great for your business? How will you capture the summertime as a way to encourage your existing customers and reach out to potential customers? Summer is a great time to refocus your marketing efforts, particularly in the area of your website. The busy season (at least in Southwest ... Read more
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February 12, 2012
Do you have a loving relationship with your website? What do you love about it? Does it work for you -- 24 hours a day, 7 days a week? Does it represent who you are positively and fairly, speak well of you to others, and respond kindly and quickly? In honor of the impending love-centered holiday (3 days away on February 14th), I encourage you to evaluate your relationship with your website. Make sure it's a positive and loving ... Read more
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January 10, 2012
It's already the middle of January -- have you come up with a strategic plan for your online presence for 2012? As a business owner, overseeing your online presence is of the utmost importance. Your company's sites -- its home website, blog, Facebook page, mobile device application, and other off-size social networking tools -- have the ability to sell your brand and work for your company 24 hours a day all year long. Make ... Read more
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December 26, 2011
From all of us at RT Design Group, we hope you had a wonderful Christmas and holiday celebration this past weekend! But...let's be honest. A lot of times the Christmas season is filled with family drama and/or heightened emotional experiences. As I recover from the Christmas holiday with all of its parties, expectations, and family encounters, I personally feel that website design can be a little like the holiday season: ... Read more
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