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January 24, 2012
When I look through business' social media pages -- on Facebook, Twitter, LinkedIn, Tumblr, etc, I see a lot of inconsistencies. Although there are many businesses and organizations that get social media right, there are also many organizations that publish inconsistently on social media outlets. They post inconsistent messages and/or pieces of information not related to their business or industry. What are some ways ... Read more
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January 04, 2012
In the world of social media, young 20-somethings certainly have somewhat of an edge. "Millenials" or "Gen Y" -- terms to which our age group is commonly referred -- were born between 1983 & 2000. We are the group who all grew up with unprecedented access to information via the internet (among other things, particularly the growth of the upper middle class during our parents' working years). Armed with information and ... Read more
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December 14, 2011
I love this article from The Oatmeal that Wayne sent to me the other day. It's actually a comic/poster detailing common spelling mistakes that even with all manners of loveliness in auto correct, spell check, and grammar detectors, lots and lots of people still make. (Not only are these comics hilarious and well-designed, they are also for sale through the company's website. Nice.) The article invites even the most grammar-savvy ... Read more
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November 09, 2011
What characterizes "effective content?" Effective content, in short, effectively sells products and services by helping solidify relationships with clients and prospective customers. In terms of great marketing strategies, many businesses publish content on a regular basis that helps solidify relationships and encourage measurable action steps for those consuming the media. Content refers to any text, photos, and videos ... Read more
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October 09, 2011
Does your business have a LinkedIn profile? If not, you should have a company page -- a profile -- much in the same way that you have a page on Facebook. Your LinkedIn profile should contain much more detailed information about your company. LinkedIn allows others to recommend your business, talk about your business in their own profiles, and lets people connect with employees at your business. Recently, LinkedIn announced ... Read more
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October 03, 2011
If you have a Facebook page for your business, you have probably noticed that some things are different, and you're probably thinking -- What's the big deal? They seem to be making little, insignificant changes all the time. However, in a recent keynote address a couple of weeks ago, Mark Zuckerberg introduced some profound changes to Facebook -- I am sure you have noticed at least a few of these. The changes involve ... Read more
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September 20, 2011
Making meaningful connections online does not have to be scary, intimidating or strange. Online networking, rather, has the potential to encourage conversations surrounding your industry, areas of interest, and areas of expertise. Any meaningful conversations serve to promote your products and services, even if they start with a sense of negativity. Plan your social networking presence across multiple platforms, and use this ... Read more
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September 06, 2011
This week's social media tips have implications for most any business looking to gain momentum through social media, but target smaller businesses with local followings. Social media marketing must involve a high level of intentionality. Be intentional with what you do and how you do. Take a look at the social media marketing tips of the week below. Deal with negative posts in a transparent way. Don't just delete negative ... Read more
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August 24, 2011
A lot of people ask me about Facebook usage -- is usage declining? increasing? experiencing a negative impact as a result of Google+? In short, Facebook usage is increasing. Statistics from DoubleClick -- a Google-owned advertising network -- shows decisively the rise in the social media mogul's daily, continuous usage. Not only are Facebook members checking in, they are doing so multiple times per day, for an average of 25 ... Read more
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July 28, 2011
I'm sure you've seen them -- they seem to be popping up everywhere on business' Facebook fan pages: Contests. Ah, the joy of contests! The anticipation of the possible win is so sweet! I love seeing businesses using contests to promote products, gain fans, and get the word out about their businesses. Contests have many benefits, and when done effectively, they can give businesses a big boost, marketing-wise. Running a contest ... Read more
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