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July 07, 2012
It's summertime, and the living is easy! Here in Southwest Florida, most of us recognize that summer is a lovely, quiet, peaceful time when the roads are clear and the restaurants offer summer dining specials. Happy hour, here we come! Even though summer is indeed more relaxing, it is certainly easy to get into a mode where you are not expecting to do much of anything. Enjoy not having to deal with seasonal customers, clients, ... Read more
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February 01, 2012
Does your business has an existing, on-site blog? If so, great! Blogs, when created, written, and posted effectively, contain great worth and value in the area of online marketing. The ideas published can drive your online marketing efforts on other social networking sites, and the content can serve as valid marketing material in and of itself. Great blogs provide an extremely high return on investment for businesses, both ... Read more
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January 29, 2012
Does your business have a Wikipedia page? If your answer is "I don't know," then you should check into that ASAP. You may be surprised at the results you find -- many businesses, organizations, local establishments, etc. that have been around for any length of time already have a Wikipedia page. As a quick aside, Wikipedia is a free, online Encyclopedia containing over 3.8 million articles in English that anyone can edit. ... Read more
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January 16, 2012
Are you looking for unique ways to market your business effectively in the new year? Searching for words to use that accurately describe your business in order to drive local search engine results? I love helping businesses, particularly smaller-scale businesses trying to increase local market share, come up with unique search terms and ways to bolster their SEO. You get to see and experience the results of their efforts. ... Read more
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November 30, 2011
The end of the year is officially upon us -- December is a great time to think through ways to jettison your business into the new year. As a full service design and marketing firm, RT Design Group specializes in partnering with businesses to increase their exposure online. If you have already invested resources in designing, creating, and launching a highly functional, professional, unique website, the next step in marketing ... Read more
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November 14, 2011
Why is SEO so important for your website? Well, I would like to answer that question with another question (lame Zoolander reference, I know) -- Why even have a web presence if no one can find your site? Ranking on page one of Google is perhaps one of the most important marketing pursuits for so many businesses in today's web-based, smart-phone obsessed generation. Higher rankings in relevant search terms inevitably and irrefutably ... Read more
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October 13, 2011
Of course, you are familiar with the old adage, "cash is king." In this new age of web-driven media, though, a new marketing regime dominates and will continue to do so. This driving force runs on the premise that "content is king." Content is any text, code, audio, visual, or other components that exist on websites -- basically, content is what comprises and brings the user/visitor a unified experience online. Specifically, ... Read more
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September 18, 2011
I see several common blogging mistakes when I look at business' sites. As Anna (our copywriter) and I work together to market businesses online and oversee their online presence, we want to help people overcome these obstacles and work toward optimizing their site on a regular basis. These mistakes tend to negatively impact a site's search engine rankings. The absolute most common mistake -- by far -- is when businesses ... Read more
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September 09, 2011
Want to create content that is actually valuable in branding and promoting your business? 3 Content Tips From RT Design Group to You Today, I would like to provide a few tips for you as you promote your business through unique content. (Emphasis on unique -- many companies fail to recognize how detrimental duplicate content can be to their SEO activities.) What are some things that characterize valuable ... Read more
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August 19, 2011
Search engine optimization needs to be an essential part of the web design process, and the ways in which your site is designed, programmed, and published on the internet can result in a high level of site traffic. That is, if you don't make some very common mistakes in regards to your site's content. Search engines like Google use complicated variables/algorithms/programs to generate results, but Google in particular ... Read more
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