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January 09, 2012
As a business owner, we all understand that it is difficult to keep up with current marketing trends. With so much to occupy our time and energy in the day to day, we often times (particularly during the busy winter months) neglect our online marketing activities. Being progressive in the area of marketing can be an arduous task. Where do I find information? How do I keep up with trends while remaining consistent to what has ... Read more
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December 27, 2011
As 2011 comes to a close, I -- along with millions of other people around the country -- am enjoying the process of making new year's resolutions for 2012. My own personal resolutions range the gambit between work and non-work related areas of my life. As a small business, though, I would encourage you to create a strategic plan -- new year's resolutions, of sorts -- for your business. Many small businesses operate in a reactionary ... Read more
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November 21, 2011
When approaching all aspects of the web design and development process, small businesses would do well to understand the fine points of who they are. I meet with businesses all the time, and, in the past, I have been discouraged to discover that sometimes, businesses fail in their ability to articulate who they are. When faced with this issue, I typically ask businesses to describe to me what aspects of their business set ... Read more
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November 01, 2011
As we mentioned on our blog last week, sometimes it is absolutely imperative to re-brand -- to go back to the drawing board, so-to-speak, redesign your logo, imaging, and website, and take a fresh look at who you are. How you project your brand also includes what you say about your brand, and what your employees say about your brand. Do you know exactly how to articulate who you are? How are you helping others to promote your ... Read more
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October 19, 2011
As a business operating in and around Southwest Florida, what is an appropriate way to approach marketing your business online? More importantly, how do effectively market your business online in a way that generates results? One goal always comes to my mind -- even in an age that is driven by online media and functionality, we are still responsible and most effective as a business when we approach our online presence with ... Read more
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October 10, 2011
When I think about the money I spend -- both personally and for RT Design Group -- I think of myself as the quarterback. I am directing the plays, making the decisions, and pushing forward towards my goals. At RT Design Group, we work together to move forward as a team. In order to accomplish our goals, though, we need to spend time and energy (and sometimes additional resources) to market our business effectively. ... Read more
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August 10, 2011
Online marketing is not just for mid- to large-sized companies; it is for locally-owned, small-sized organizations who want to grow. Online marketing activities are what can help these companies stand out, and arguably, web-based marketing can help smaller businesses even more substantially than their larger-sized counterparts. What constantly baffles me, though, is small business' general resistance towards current ... Read more
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August 01, 2011
Last week, Jillian talked about the benefits of utilizing contests to gain information, network effectively, and develop stronger relationships with target markets. Wayne has also recently written about effectively-designed lead capture pages. What are some other effective ways to capture leads? We all know that generating leads and converting prospects is essential to a growing, healthy business. How can you utilize web-based ... Read more
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June 17, 2011
The Missing Piece? What does your website say, and how is its content impacting your business? Content is often the missing piece of the puzzle for a great online presence, and sometimes, businesses fail to recognize the importance of effective, unique web content. Not only does content invoke a response in visitors to your site, it also contributes to the ways in which search engines find your site (SEO). Assess your site's ... Read more
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June 10, 2011
When I work on web design projects, I often hear clients refer to the ways in which they provide distinct products and solutions to customers. Our clients express passion and commitment to innovation. In a down economy, consumers celebrate and reward innovation and excellence, and middle-of-the-road thinking and the maintenance of status quo can often result in companies' downfall. Clients come to RT Design Group looking ... Read more
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