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June 10, 2013

Mobile App vs Mobile Website

Nearly half of the people in the United States are using smartphones and just about half of all internet searches are done using mobile devices. Considering these facts, business owners are wisely asking themselves, "How can my business benefit from this trend?". A business can either have a mobile website, mobile app, or both. A mobile website basically has all the same benefits and characteristics of a standard website, ... Read more

November 29, 2011

What Black Friday Sales Tell Us

Well, the numbers are in -- Cyber Monday sales were up 18% this year, and online traffic was up 43% over last year. Additionally, Black Friday online sales were up over 23% this year. In honor of these record breaking data points, I feel that it's that time to share with you my shopping philosophy: "Only when absolutely necessary." I never go to any stores, especially when I can (usually) find the exact same thing cheaper ... Read more

September 27, 2011

Updating Your Mobile App

If your business has not yet developed a mobile application for a handheld or tablet device, you should certainly consider doing so. Allowing others access to products and services can bolster your business, particularly in terms of online ordering and communication. Great mobile apps start with creative, innovative ideas, and depending upon the idea, can encourage sales for your products and/or services, a stronger connection ... Read more

June 02, 2011

Mobile Development and You

As a result of a variety of events (exponential growth of Android devices, iPhone service now available through Verizon, etc.), the world of mobile devices has grown by leaps and bounds, even in the past six months. As a business owner or leader, it is always important to ask yourself: "In what ways can we utilize technological trends to grow our business?" and "How can we set ourselves apart by being on the forefront of marketing ... Read more

March 02, 2011

The Trends in Mobile Application Development

It’s estimated that a full third of cellphones we own will be smartphones by 2015. The steady increase in capability and uptake has spawned an entire industry of mobile application development. The apps market is larger than ever, and growing at an amazing rate. It isn’t all about Apple either, Android also has a healthy market, and one that is set to increase over all the others if predictions hold true. Even with the ... Read more