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September 04, 2011

The Value of Email Newsletter Campaigns

Email newsletters are most likely a portion of your communication strategy. Many clients of ours -- and small businesses -- view email newsletters as 1) a way to connect with committed customers who have already purchased products/services, 2) a way to reinforce their brand and educate prospective customers, and 3) an exercise in frustration. Email newsletters -- whether you send them out daily, weekly, monthly, or sporadically ... Read more

November 08, 2010

How To Strengthen Client Relationship With Focused Email Marketing

A subscription mailing list is a very effective marketing strategy for any business, be it online of offline. You need to maintain a strong subscription mailing list in order to avoid missing out on a potentially profitable marketing platform. It doesn’t matter the size of your business, in today’s competitive market, you have to work hard to retain customer loyalty while at the same time targeting new markets. A mailing subscription ... Read more

October 26, 2010

Why You Need to Build a Strong Email Marketing List

The popular phrase “the money is in your list” typically has its roots in email marketing. Businesses have felt the effect and potential of email marketing and it is a proven fact that through an email marketing list, you can certainly grow your business and achieve higher inflow of revenue in a very short period of time. By building your list, you will grow your business by increasing your customer base through testimonials ... Read more