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January 10, 2012
It's already the middle of January -- have you come up with a strategic plan for your online presence for 2012? As a business owner, overseeing your online presence is of the utmost importance. Your company's sites -- its home website, blog, Facebook page, mobile device application, and other off-size social networking tools -- have the ability to sell your brand and work for your company 24 hours a day all year long. Make ... Read more
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December 27, 2011
As 2011 comes to a close, I -- along with millions of other people around the country -- am enjoying the process of making new year's resolutions for 2012. My own personal resolutions range the gambit between work and non-work related areas of my life. As a small business, though, I would encourage you to create a strategic plan -- new year's resolutions, of sorts -- for your business. Many small businesses operate in a reactionary ... Read more
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November 27, 2011
The holiday season is upon us, and after successfully navigating Thanksgiving Day, Black Friday, and the remainder of Thanksgiving weekend, I am already sensing that the next few weeks encompassing the holidays will run quickly by. In keeping with many other seasonal trends, at work, many small businesses tend to say, "'Tis the Season," and push off larger projects that deserve our focus. We spend a lot of time working ... Read more
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November 01, 2011
As we mentioned on our blog last week, sometimes it is absolutely imperative to re-brand -- to go back to the drawing board, so-to-speak, redesign your logo, imaging, and website, and take a fresh look at who you are. How you project your brand also includes what you say about your brand, and what your employees say about your brand. Do you know exactly how to articulate who you are? How are you helping others to promote your ... Read more
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September 04, 2011
Email newsletters are most likely a portion of your communication strategy. Many clients of ours -- and small businesses -- view email newsletters as 1) a way to connect with committed customers who have already purchased products/services, 2) a way to reinforce their brand and educate prospective customers, and 3) an exercise in frustration. Email newsletters -- whether you send them out daily, weekly, monthly, or sporadically ... Read more
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July 13, 2011
RT Design Group's Orlando staff had a great time sponsoring the July Build Guild event on Wednesday night at Other Bar in Orlando. Be sure to check out our logo/link combo on their Orlando site: Orlando Build Guild. (As a side, sponsoring community events is a great way to build up your business' web presence, particularly if the event coordinators are willing to place a link to your site on the event page's site.) Build Guild ... Read more
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July 01, 2011
We found a fascinating and hilarious article at Business Insider about wildly inappropriate domain names...of course, unintentionally-arrived-at inappropriate domain names. My favorite is speedofart.com -- for art enthusiasts, not flatulent swimmers, whose creators obviously did not notice the double entendre of their domain name. I think that arriving at a domain name might be one of the more challenging aspects to project ... Read more
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June 10, 2011
When I work on web design projects, I often hear clients refer to the ways in which they provide distinct products and solutions to customers. Our clients express passion and commitment to innovation. In a down economy, consumers celebrate and reward innovation and excellence, and middle-of-the-road thinking and the maintenance of status quo can often result in companies' downfall. Clients come to RT Design Group looking ... Read more
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January 21, 2011
To some online entrepreneurs, marketing optimization is easier said than done. Website optimization continues to elude them even after doing their homework and putting in place all the pieces to properly advertise their websites. The bottom-line however should be the number of conversions realized from customers visiting your site. Incase your web visitors are not buying what you are selling then you have some tweaking to ... Read more
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January 13, 2011
To some online entrepreneurs, marketing optimization is easier said than done. Website optimization continues to elude them even after doing their homework and putting in place all the pieces to properly advertise their websites. The bottom-line however should be the number of conversions realized from customers visiting your site. Incase your web visitors are not buying what you are selling then you have some tweaking to ... Read more
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