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January 29, 2012
Does your business have a Wikipedia page? If your answer is "I don't know," then you should check into that ASAP. You may be surprised at the results you find -- many businesses, organizations, local establishments, etc. that have been around for any length of time already have a Wikipedia page. As a quick aside, Wikipedia is a free, online Encyclopedia containing over 3.8 million articles in English that anyone can edit. ... Read more
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January 16, 2012
Are you looking for unique ways to market your business effectively in the new year? Searching for words to use that accurately describe your business in order to drive local search engine results? I love helping businesses, particularly smaller-scale businesses trying to increase local market share, come up with unique search terms and ways to bolster their SEO. You get to see and experience the results of their efforts. ... Read more
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November 30, 2011
The end of the year is officially upon us -- December is a great time to think through ways to jettison your business into the new year. As a full service design and marketing firm, RT Design Group specializes in partnering with businesses to increase their exposure online. If you have already invested resources in designing, creating, and launching a highly functional, professional, unique website, the next step in marketing ... Read more
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November 14, 2011
Why is SEO so important for your website? Well, I would like to answer that question with another question (lame Zoolander reference, I know) -- Why even have a web presence if no one can find your site? Ranking on page one of Google is perhaps one of the most important marketing pursuits for so many businesses in today's web-based, smart-phone obsessed generation. Higher rankings in relevant search terms inevitably and irrefutably ... Read more
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September 18, 2011
I see several common blogging mistakes when I look at business' sites. As Anna (our copywriter) and I work together to market businesses online and oversee their online presence, we want to help people overcome these obstacles and work toward optimizing their site on a regular basis. These mistakes tend to negatively impact a site's search engine rankings. The absolute most common mistake -- by far -- is when businesses ... Read more
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August 19, 2011
Search engine optimization needs to be an essential part of the web design process, and the ways in which your site is designed, programmed, and published on the internet can result in a high level of site traffic. That is, if you don't make some very common mistakes in regards to your site's content. Search engines like Google use complicated variables/algorithms/programs to generate results, but Google in particular ... Read more
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July 19, 2011
The world of web-based technology is changing, and search engines are gaining a higher level of functionality in terms of the ways in which they find sites. Businesses, in order to employ the basics of search engine optimization, must understand the extreme importance of this shift, and think through ways in which they can be ahead of the curve, so to speak, as they seek to market their businesses effectively. SEO has been ... Read more
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June 07, 2011
I loved the recent article published on search engine land, and I thought I'd share my thoughts with you on the topic of SEO and ranking factors. The author, Danny Sullivan, points out that some consider SEO and the practice of increasing your site's ranking on Google, Bing, et.al. a "murky, dark art" -- a "practice to be avoided" -- of sorts. I agree with Sullivan's assessment -- SEO, while generally accepted as a legitimate, ... Read more
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May 16, 2011
Search engines love to find fresh content on sites. When I help clients optimize search engine results, there are several things I do to get them higher rankings: Meta-tags Keyword search research Anchor text Pay per click advertising What most people fail to realize is the importance of fresh content on their site. While search engine optimization in the ways I've mentioned above is certainly important, publishing ... Read more
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April 23, 2011
PPC Advertising, or Pay Per Click Advertising, refers to the act of spending marketing dollars for sponsored links on search engine results pages (or other web avenues). When investigating search engine results for your business, it is certainly important to consider key words -- how are prospective customers searching? Are they searching for information or are their searches transactional in nature. (Transactional searches ... Read more
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