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February 18, 2012
If you are attempting to expand your brand online in a new way, you may have considered Tumblr. What is Tumblr, exactly? It is sort of equal parts a photo album, a video blog (vlog), a blog, and a bookmarking tool. Basically, it is the ideal place to re-post other blogs (or anything else that tickles your fancy online). If you are a business considering a move to marketing through Tumblr, you should think of Tumblr as ... Read more
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February 01, 2012
Does your business has an existing, on-site blog? If so, great! Blogs, when created, written, and posted effectively, contain great worth and value in the area of online marketing. The ideas published can drive your online marketing efforts on other social networking sites, and the content can serve as valid marketing material in and of itself. Great blogs provide an extremely high return on investment for businesses, both ... Read more
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December 14, 2011
I love this article from The Oatmeal that Wayne sent to me the other day. It's actually a comic/poster detailing common spelling mistakes that even with all manners of loveliness in auto correct, spell check, and grammar detectors, lots and lots of people still make. (Not only are these comics hilarious and well-designed, they are also for sale through the company's website. Nice.) The article invites even the most grammar-savvy ... Read more
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December 09, 2011
This post is kind of like my "how to" in reverse -- I see a lot of junky content as I crawl the internet and web-based marketing material. Boring, ugly, grammatically incorrect, factually incorrect -- just plain junk. The internet is like a bathroom wall -- anyone can say anything they want at any time. I think we can all agree we've seen some annoying content online. What are some tips for avoiding these common verbiage annoyances? ... Read more
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November 09, 2011
What characterizes "effective content?" Effective content, in short, effectively sells products and services by helping solidify relationships with clients and prospective customers. In terms of great marketing strategies, many businesses publish content on a regular basis that helps solidify relationships and encourage measurable action steps for those consuming the media. Content refers to any text, photos, and videos ... Read more
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October 13, 2011
Of course, you are familiar with the old adage, "cash is king." In this new age of web-driven media, though, a new marketing regime dominates and will continue to do so. This driving force runs on the premise that "content is king." Content is any text, code, audio, visual, or other components that exist on websites -- basically, content is what comprises and brings the user/visitor a unified experience online. Specifically, ... Read more
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September 09, 2011
Want to create content that is actually valuable in branding and promoting your business? 3 Content Tips From RT Design Group to You Today, I would like to provide a few tips for you as you promote your business through unique content. (Emphasis on unique -- many companies fail to recognize how detrimental duplicate content can be to their SEO activities.) What are some things that characterize valuable ... Read more
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August 08, 2011
If your website has an integrated blog or news feed, I applaud you. Having a page on your site dedicated to generating value-added content sets you apart as an expert in your industry, it boosts your search engine optimization, and it provides a level of legitimacy to your mission as an organization as well as your products and/or services. That being said, there may be a few things that you are doing wrong or overlooking ... Read more
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July 23, 2011
As Chris wrote this week, the face of SEO is a changing, and the responsibilities of a marketing manager include previously non-traditional tasks and activities. As an SEO specialist, Chris works behind the scenes to get business' websites highly ranked by Google and Bing (among others). As a business owner, you can support your own SEO by carefully considering your site's content. As a copywriter at RT Design Group, I enjoy ... Read more
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June 17, 2011
The Missing Piece? What does your website say, and how is its content impacting your business? Content is often the missing piece of the puzzle for a great online presence, and sometimes, businesses fail to recognize the importance of effective, unique web content. Not only does content invoke a response in visitors to your site, it also contributes to the ways in which search engines find your site (SEO). Assess your site's ... Read more
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