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August 24, 2011
A lot of people ask me about Facebook usage -- is usage declining? increasing? experiencing a negative impact as a result of Google+? In short, Facebook usage is increasing. Statistics from DoubleClick -- a Google-owned advertising network -- shows decisively the rise in the social media mogul's daily, continuous usage. Not only are Facebook members checking in, they are doing so multiple times per day, for an average of 25 ... Read more
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July 28, 2011
I'm sure you've seen them -- they seem to be popping up everywhere on business' Facebook fan pages: Contests. Ah, the joy of contests! The anticipation of the possible win is so sweet! I love seeing businesses using contests to promote products, gain fans, and get the word out about their businesses. Contests have many benefits, and when done effectively, they can give businesses a big boost, marketing-wise. Running a contest ... Read more
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July 16, 2011
What characterizes effective communication? It has been awhile since I have evaluated the ways in which I communicate, how the overall culture communicates, and how these ways have changed in the recent past. With the widespread use of social media platforms, smart phones, and even something as simple as text messaging, the way our culture communicates with those around us has shifted. Has the media through which we communicate ... Read more
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July 06, 2011
Last night, I wrote about some exciting social networking developments and the world of Google. Today, I continue with commentary on the newest social media development: Facebook has teamed up with Skype to offer video chat on the social networking site. This partnership will enable Facebook users to video chat, and additionally, Skype users will be able to import their Facebook news feeds, exchange instant messages, and comment ... Read more
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July 05, 2011
The newest social networking site is here! Google+ launched June 28 of this year, and it is still in initial testing phases. Thus, in order to join, you must get an invite. On June 29, users were able to invite friends over 18 years old to create accounts and update profiles. The ability to invite friends was quickly suspended because of increasing demand for accounts. Google+ was built in an attempt to rival social media ... Read more
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June 14, 2011
As we all know, social media platforms offer great ways to market our businesses online, and they are relatively low-cost in terms of set-up. They do, however, require a significant time commitment, as well as an understanding of the social media milieu and each individual site's inner workings. Additionally, social media management requires that businesses post effectively, which is the subject of today's post. I will explore ... Read more
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May 23, 2011
Congratulations to RT Design Group, recently recognized as a Google AdWords Certified Partner! Chris Melfi, RT Design Group's search engine optimization specialist, completed the multi-level certification process. Professional search engine marketers, marketing consultants, and advertising firms, who currently manage AdWords accounts, are eligible to engage in the certification process. These professionals must pass a series ... Read more
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May 08, 2011
Many business owners fail to recognize social media as a legitimate growth and/or marketing strategy. Not only is a social media presence essential for effective marketing -- it is absolutely essential for any and all businesses. If you want to find customers, keep customers, connect with customers, or convert prospects, presenting information or points of connection through social media outlets will help. Maybe you ... Read more
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April 23, 2011
If you're like most people, you're wondering about the prominence of the number sign (also known as a "hash") directly in front of words on Twitter or Facebook. Growing in prominence, these "hashtags" are a community-driven tool for adding additional content and metadata to tweets. Twitter is a social networking site in which users generate tweets -- mini-blog posts, of sorts, that contain 120 characters or less. Hashtags ... Read more
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April 04, 2011
It may seem crazy to hire professionals to manage your social media presence. After all, my grandma has a facebook profile! And so does my seven-year-old cousin! Can't just about anyone create a social media page? But with recent developments in page layout and design, search engine optimization, and tracking software, a social media manager can drive your online presence by increasing your off-site online referrals. ... Read more
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