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June 01, 2012
So, you've purchased a custom designed website that promises to set your business apart and create a unique online footprint for your Southwest Florida-based store, restaurant, financial services company, information technology consulting group, etc. Great! Congratulations! You're well on your way to an effective marketing strategy! As you think through the design, branding, set-up, etc. of your website, you will also be responsible ... Read more
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May 06, 2012
Congratulations to Ryan Tremblay, Founder and CEO of RT Design Group, on his recent marriage to Julie! The couple married on March 31 of 2012, then went on a honeymoon for 2 weeks. During this time, the RT family congratulated Ryan by decorating his office in honor of his recent marriage. We hope you enjoy the photos of the alumninum foil office decor. Ryan created RT Design Group with a vision of offering local businesses ... Read more
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February 16, 2012
How many fans do you have on Facebook? Followers on Twitter? Subscribers on YouTube? Connections on LinkedIn? (You get the idea.) Are you satisfied with that number? Having a high number of "likes" (or some other notation/gold star in the world of social media) does not necessarily directly transfer into new business -- or additional business. However, it does in certain ways indicate brand recognition and possible engagement. ... Read more
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February 08, 2012
When I tell my friends and acquaintances about my recent obsession with Pinterest, they inevitably ask, "What's that?" I had a particularly difficult time explaining the web-based, break-out social media phenomenon to my mom. What is Pinterest, you ask? Pinterest is an online social media site that allows users to "pin" or tag various sites, images, videos or items online that they find interesting -- thus "pin"-"terest." ... Read more
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January 24, 2012
When I look through business' social media pages -- on Facebook, Twitter, LinkedIn, Tumblr, etc, I see a lot of inconsistencies. Although there are many businesses and organizations that get social media right, there are also many organizations that publish inconsistently on social media outlets. They post inconsistent messages and/or pieces of information not related to their business or industry. What are some ways ... Read more
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January 04, 2012
In the world of social media, young 20-somethings certainly have somewhat of an edge. "Millenials" or "Gen Y" -- terms to which our age group is commonly referred -- were born between 1983 & 2000. We are the group who all grew up with unprecedented access to information via the internet (among other things, particularly the growth of the upper middle class during our parents' working years). Armed with information and ... Read more
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December 07, 2011
December is well underway, and with the holiday season upon us, a consistent message across social media outlets can do wonders for increasing sales at the end of the year. People love to connect during the holiday season, and we all are aware that people love the excuse to spend money as well. It's the perfect time of year to launch a consistent, united marketing message specific to your business. Here are just a few ideas: ... Read more
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October 09, 2011
Does your business have a LinkedIn profile? If not, you should have a company page -- a profile -- much in the same way that you have a page on Facebook. Your LinkedIn profile should contain much more detailed information about your company. LinkedIn allows others to recommend your business, talk about your business in their own profiles, and lets people connect with employees at your business. Recently, LinkedIn announced ... Read more
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October 03, 2011
If you have a Facebook page for your business, you have probably noticed that some things are different, and you're probably thinking -- What's the big deal? They seem to be making little, insignificant changes all the time. However, in a recent keynote address a couple of weeks ago, Mark Zuckerberg introduced some profound changes to Facebook -- I am sure you have noticed at least a few of these. The changes involve ... Read more
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September 20, 2011
Making meaningful connections online does not have to be scary, intimidating or strange. Online networking, rather, has the potential to encourage conversations surrounding your industry, areas of interest, and areas of expertise. Any meaningful conversations serve to promote your products and services, even if they start with a sense of negativity. Plan your social networking presence across multiple platforms, and use this ... Read more
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