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May 19, 2011
Depending on the design of your business' website, photography may make up about half of the page's layout. Needless to say, selecting effective photography for your site is essential. Yet, photo selection can present quite the conundrum -- it can even become a point of contention between you, your marketing director, and/or your web designer. A web designer's job is to create a tangible representation of who you are as a ... Read more
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May 18, 2011
I am constantly surprised by the amount of times during the sales process I explain the rationale and need for a website. Many business owners require some amount of encouragement as to the need for an excellent website. From my perspective, your business' website is your most vital, most important marketing tool. Websites represent the core of your identity as a business -- they communicate your values. People make ... Read more
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May 16, 2011
Search engines love to find fresh content on sites. When I help clients optimize search engine results, there are several things I do to get them higher rankings: Meta-tags Keyword search research Anchor text Pay per click advertising What most people fail to realize is the importance of fresh content on their site. While search engine optimization in the ways I've mentioned above is certainly important, publishing ... Read more
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May 10, 2011
When I started RT Design Group, my dream was to partner with businesses to develop high quality, highly functional web solutions that would increase their business and bolster their growth. I am certainly very passionate about this mission and vision to support business' growth through forward-thinking, web-based solutions. At the same time, though, I wanted to grow and develop my own team of experts at RT Design Group. ... Read more
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May 08, 2011
Many business owners fail to recognize social media as a legitimate growth and/or marketing strategy. Not only is a social media presence essential for effective marketing -- it is absolutely essential for any and all businesses. If you want to find customers, keep customers, connect with customers, or convert prospects, presenting information or points of connection through social media outlets will help. Maybe you ... Read more
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May 04, 2011
Today, May 5, at 12 noon, we are hosting an RT University lunch seminar. Our focus this month is Social Media Marketing. RT-U is a business network that meets at RT Design Group's Naples location. Our desire is to connect, inform, and grow local businesses by educating them on the internet, technology, and latest marketing trends. We have seen a trend towards social media -- hundreds of millions of people all over the ... Read more
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May 02, 2011
We have a new trailer! Because we are unable to have an RT Design Group sign in front of our offices, we decided to design a trailer and place it in our parking lot so that passers-by are able to locate us from the road. Thanks to Wayne's design work, the trailer looks fantastic! We all went outside to admire it when it came in. Read more
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April 26, 2011
As a web designer at RT Design Group, I love understanding our clients -- who they are, their objectives, their brand, their values -- and coming up with creative design elements that fits the needs of the client's business. In order to accomplish this, I must keep up-to-date on current design trends. Where these trends originate and where they are going are important as I design. Oftentimes, trends in design can follow ... Read more
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April 23, 2011
If you're like most people, you're wondering about the prominence of the number sign (also known as a "hash") directly in front of words on Twitter or Facebook. Growing in prominence, these "hashtags" are a community-driven tool for adding additional content and metadata to tweets. Twitter is a social networking site in which users generate tweets -- mini-blog posts, of sorts, that contain 120 characters or less. Hashtags ... Read more
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April 23, 2011
PPC Advertising, or Pay Per Click Advertising, refers to the act of spending marketing dollars for sponsored links on search engine results pages (or other web avenues). When investigating search engine results for your business, it is certainly important to consider key words -- how are prospective customers searching? Are they searching for information or are their searches transactional in nature. (Transactional searches ... Read more
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