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June 29, 2011
Summer is here -- it's official, and it's time to strategize. Last week, the summer solstice gave us the longest day of the year, and summer officially began. I love summertime, even though I live in a very warm climate in which summer brings out the bugs, frogs, humidity, and heat. Now that summer is less of a circumstance (i.e. summer break for students) and more of a mindset, I spend some time each summer revisiting RT ... Read more
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June 25, 2011
Most of our clients request that we include a contact us page on their site. If they do not request this page, we often recommend it. Capturing visitor information is a must, particularly if your business centers around various services (i.e. plumbing, chiropractic, roofing, massage, weight loss, etc.). This user-generated information provides businesses with an opportunity to contact prospects. Knowing just how much information ... Read more
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June 20, 2011
When people running businesses in the Orlando and South Florida areas think "web design" or "online marketing", I want them to connect those phrases with RT Design Group. I want them to understand who we are, and what sets us apart -- our commitment to relationships and excellence -- and I want them to speak positively about us in these terms. Web design -- online marketing -- excellence -- relationships -- RT Design Group. ... Read more
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June 17, 2011
The Missing Piece? What does your website say, and how is its content impacting your business? Content is often the missing piece of the puzzle for a great online presence, and sometimes, businesses fail to recognize the importance of effective, unique web content. Not only does content invoke a response in visitors to your site, it also contributes to the ways in which search engines find your site (SEO). Assess your site's ... Read more
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June 15, 2011
Are you struggling with the decision as to whether or not you should pursue redesigning your website? A website overhaul requires an investment of both time and money. Additionally, it requires that you revisit and refine your business' mission and the ways in which you communicate that vision to website visitors. Looking at your business' existing website with fresh eyes -- critical eyes -- and viewing it the way that a customer ... Read more
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June 14, 2011
As we all know, social media platforms offer great ways to market our businesses online, and they are relatively low-cost in terms of set-up. They do, however, require a significant time commitment, as well as an understanding of the social media milieu and each individual site's inner workings. Additionally, social media management requires that businesses post effectively, which is the subject of today's post. I will explore ... Read more
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June 10, 2011
When I work on web design projects, I often hear clients refer to the ways in which they provide distinct products and solutions to customers. Our clients express passion and commitment to innovation. In a down economy, consumers celebrate and reward innovation and excellence, and middle-of-the-road thinking and the maintenance of status quo can often result in companies' downfall. Clients come to RT Design Group looking ... Read more
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June 07, 2011
I loved the recent article published on search engine land, and I thought I'd share my thoughts with you on the topic of SEO and ranking factors. The author, Danny Sullivan, points out that some consider SEO and the practice of increasing your site's ranking on Google, Bing, et.al. a "murky, dark art" -- a "practice to be avoided" -- of sorts. I agree with Sullivan's assessment -- SEO, while generally accepted as a legitimate, ... Read more
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June 02, 2011
As a result of a variety of events (exponential growth of Android devices, iPhone service now available through Verizon, etc.), the world of mobile devices has grown by leaps and bounds, even in the past six months. As a business owner or leader, it is always important to ask yourself: "In what ways can we utilize technological trends to grow our business?" and "How can we set ourselves apart by being on the forefront of marketing ... Read more
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May 31, 2011
I get a lot of questions about how RT Design Group uses social media for marketing purposes, and today I'll be sharing with you about the ways in which we use Facebook to connect with clients, share information, and market our business. I think the most significant question that I get, and my social media manager, Jillian, gets is: "How can Facebook -- a social media tool -- grow my business?" At RT Design Group, we ... Read more
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