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July 28, 2011
I'm sure you've seen them -- they seem to be popping up everywhere on business' Facebook fan pages: Contests. Ah, the joy of contests! The anticipation of the possible win is so sweet! I love seeing businesses using contests to promote products, gain fans, and get the word out about their businesses. Contests have many benefits, and when done effectively, they can give businesses a big boost, marketing-wise. Running a contest ... Read more
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July 26, 2011
Streaming video over YouTube accounts for 22% of total mobile bandwidth used worldwide, according to Allot Communication's Mobile Trend Report, which was published last Tuesday. The report also published data indicating that YouTube comprises 52% of mobile streaming video. Even more amazing, perhaps, is that streaming video uses 93% of mobile bandwidth worldwide. Allot's study represents 250 million mobile users across the ... Read more
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July 23, 2011
As Chris wrote this week, the face of SEO is a changing, and the responsibilities of a marketing manager include previously non-traditional tasks and activities. As an SEO specialist, Chris works behind the scenes to get business' websites highly ranked by Google and Bing (among others). As a business owner, you can support your own SEO by carefully considering your site's content. As a copywriter at RT Design Group, I enjoy ... Read more
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July 19, 2011
The world of web-based technology is changing, and search engines are gaining a higher level of functionality in terms of the ways in which they find sites. Businesses, in order to employ the basics of search engine optimization, must understand the extreme importance of this shift, and think through ways in which they can be ahead of the curve, so to speak, as they seek to market their businesses effectively. SEO has been ... Read more
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July 16, 2011
What characterizes effective communication? It has been awhile since I have evaluated the ways in which I communicate, how the overall culture communicates, and how these ways have changed in the recent past. With the widespread use of social media platforms, smart phones, and even something as simple as text messaging, the way our culture communicates with those around us has shifted. Has the media through which we communicate ... Read more
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July 13, 2011
RT Design Group's Orlando staff had a great time sponsoring the July Build Guild event on Wednesday night at Other Bar in Orlando. Be sure to check out our logo/link combo on their Orlando site: Orlando Build Guild. (As a side, sponsoring community events is a great way to build up your business' web presence, particularly if the event coordinators are willing to place a link to your site on the event page's site.) Build Guild ... Read more
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July 08, 2011
This summer, we are pleased to offer several deals that we hope will benefit our local community. Summer can be a tough time for many businesses in our community. Though the Southwest Florida area boasts a higher number of full-time residents than ever, many businesses still rely on the season in order to get them through the summer months. I started RT Design Group because I have a passion to support small business ... Read more
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July 06, 2011
Last night, I wrote about some exciting social networking developments and the world of Google. Today, I continue with commentary on the newest social media development: Facebook has teamed up with Skype to offer video chat on the social networking site. This partnership will enable Facebook users to video chat, and additionally, Skype users will be able to import their Facebook news feeds, exchange instant messages, and comment ... Read more
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July 05, 2011
The newest social networking site is here! Google+ launched June 28 of this year, and it is still in initial testing phases. Thus, in order to join, you must get an invite. On June 29, users were able to invite friends over 18 years old to create accounts and update profiles. The ability to invite friends was quickly suspended because of increasing demand for accounts. Google+ was built in an attempt to rival social media ... Read more
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July 01, 2011
We found a fascinating and hilarious article at Business Insider about wildly inappropriate domain names...of course, unintentionally-arrived-at inappropriate domain names. My favorite is speedofart.com -- for art enthusiasts, not flatulent swimmers, whose creators obviously did not notice the double entendre of their domain name. I think that arriving at a domain name might be one of the more challenging aspects to project ... Read more
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